Watch the advert here and let us know what you think.
Monday, February 7, 2011
Wednesday, January 26, 2011
Shared Marketing Brings 3D Street Art to Australia
Shared Marketing is bringing 3D street art to Australia.
Free-to-air TV in summer boost
Free-to-air television has reported a 12% period-on-period increase in daily reach over the summer period as new multichannels roll out, according to OzTam figures.
The multitude of new free-to-air stations has been welcome news for Australians without pay tv. Check out the full story here.
The multitude of new free-to-air stations has been welcome news for Australians without pay tv. Check out the full story here.
Tuesday, October 5, 2010
Green Marketing, Easy to Understand, Harder to Implement, But Worth it.
1: Get Your Market Interested
Many companies are trying to jump on the bandwagon by claiming green status, and some with little or no proof. A great example of green washing that occurs without too many people being aware of it is certain companies in China that make re-usable shopping bags. Some of these companies manufacture bags so that they can immediately process them inside their factory into recycled material, ready for use as a more expensive re-cycled fabric.
For many consumers it’s a leap of faith to trust green brands, due in part to examples of the nature mentioned above. For others its simply too confusing due to poor marketing communication.
There are many competitive benefits to becoming a green brand. You must build trust and reduce confusion with consumers. Try seeking independent verification and 3rd party environmental endorsement as part of the strategy. This will help build a better product or service and increase end user engagement. There are plenty of government organisations out there who will assist your business in becoming an endorsed green brand.
2: If none of your competitors are trying it, then be the first.
Some industries prove very difficult to implement sustainable practice. Most give up as they do not have the time to put into the effort required. The rewards that exist for businesses aside from knowing you are helping the future of the planet, are most definitely the improved bottom line & end profits for those who are prepared to persevere.
Developing goods, services, and implementing sustainability into the business model is great, but consumers want more. Key points like high performance, ease of use, availability, value for money, and the environment all have to be balanced.
Don't sell on green benefits alone, it will not be enough for the consumer. Try instead to focus on being a profitable solutions based business with sustainability as part of the mix. Ensure the product is right and you communicate the whole story.
3. Improved communication
It’s important you communicate your message to the right target group. Getting the target demographic right, and communicating key trigger points are crucial to the success.
Communicate the environmental message as part of your message not the only message. The message and positioning should be right for the target group, its not the same for everyone.
4. Take them with you
Sustainability is an ongoing learning process, a process of improvement over time that will engage and inspire many market segments. Take your customers with you and remember, 'It’s the journey, not the destination'.
Don't do green half-hearted. It has the potential to backfire, but make the effort and you will be rewarded.
There are competitive advantages for brands who develop sustainable goods and services, while implementing a sustainability model in the day-to-day running of a business.
Want to give your business the green advantage? Give Shared Marketing a call.
Thursday, September 30, 2010
Tuesday, September 28, 2010
Aussie Businesses Slow to Take Up Social Media
Only 18% of Australian small and medium sized businesses are using social media to promote
their business and just 35% have an online presence, according to a new survey from
MYOB Business Monitor.
The most likely users of social media are business owners in South Australia, with 27%
using the likes of YouTube, Facebook, MySpace or Twitter, while 24% of business owners
aged between 18 to 39 also use the channel.
Business owners in New South Wales are the most likely to belong to business networks online
(22%), compared to Queensland, 11%.
West Australian businesses are more likely to have a website (40%) and are more likely to
use their website for marketing and sales (25%), compared to Queensland with 32% of
businesses owning a website and 17% using their website for sales and marketing.
Female business owners are more online savvy, with 39% having a website compared to
32% of male business owners. Females are more likely to use social media to promote their
businesses (20%) compared to males (17%).
Regional businesses are more likely (41%) to have a website than city based businesses
(35%), according to the survey. It also found that 24% of businesses admit they monitor
competitor activity via the web.
Furthermore, 20% of businesses advertise on websites other than their own and only
20% of businesses use search engine marketing.
Tim Reed, CEO of MYOB said:
“Rather than being well established, the results indicate that online marketing is only just emerging in Australia.
“Despite the current low adoption rates of social media and websites, it’s inevitable that
the use of online platforms will increase rapidly in Australia as business owners see global
competitors using these forums to lure local sales offshore.”
The MYOB Business Monitor is a nationwide survey of 1,000 small and medium businesses.
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