Thursday, September 30, 2010
Tuesday, September 28, 2010
Aussie Businesses Slow to Take Up Social Media
Only 18% of Australian small and medium sized businesses are using social media to promote
their business and just 35% have an online presence, according to a new survey from
MYOB Business Monitor.
The most likely users of social media are business owners in South Australia, with 27%
using the likes of YouTube, Facebook, MySpace or Twitter, while 24% of business owners
aged between 18 to 39 also use the channel.
Business owners in New South Wales are the most likely to belong to business networks online
(22%), compared to Queensland, 11%.
West Australian businesses are more likely to have a website (40%) and are more likely to
use their website for marketing and sales (25%), compared to Queensland with 32% of
businesses owning a website and 17% using their website for sales and marketing.
Female business owners are more online savvy, with 39% having a website compared to
32% of male business owners. Females are more likely to use social media to promote their
businesses (20%) compared to males (17%).
Regional businesses are more likely (41%) to have a website than city based businesses
(35%), according to the survey. It also found that 24% of businesses admit they monitor
competitor activity via the web.
Furthermore, 20% of businesses advertise on websites other than their own and only
20% of businesses use search engine marketing.
Tim Reed, CEO of MYOB said:
“Rather than being well established, the results indicate that online marketing is only just emerging in Australia.
“Despite the current low adoption rates of social media and websites, it’s inevitable that
the use of online platforms will increase rapidly in Australia as business owners see global
competitors using these forums to lure local sales offshore.”
The MYOB Business Monitor is a nationwide survey of 1,000 small and medium businesses.
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