Marketing Against the Major Chains

So how do you compete with a major pizza juggernaut like Pizza Hut or Domino’s?

Hit them right between their eyes...
That's what Anthony's Pizza and Pasta did in Denver, Colorada recently for a transit and outdoor campaign.

Like Lowe’s and Home Depot squeezing out the local hardware stores, Domino’s and Pizza Hut have been moving in on the local pizza establishments for years.

Unless you have a few stores in your chain, good luck trying to compete without cutting prices.

 The message you promote is the key.