Six Beers of Separation Wins Best Campaign

Here at Shared Marketing we love that a beer campaign was recognised as being the best campaign to come out of Australia.
You can read all about it below by clicking through below.

2010 IAB Australia Awards 'Best of Show' - Marketing Magazine

NSFW: A Hunter Shoots a Bear. Best Youtube Advertising seen in awhile.

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Small Business are Profiting with Socia Media.

According to recent research compiled by Melbourne IT, small businesses using social media to leverage online business, are likely to achieve greater revenue.

eBiz Review polled 3,404 Australian small and medium sized businesses (SMBs) with an online presence, from a broad cross section of over 26 industry sectors.

The data showed that SMBs generating 20 per cent or more of their revenues from their website were more likely to use social media.

With Comscore estimating that 90% of Australian Internet users visited social media sites in February 2010. It is no surprise that social media has become a hot area of marketing investment from large enterprises as they try to access such a large pool of potential customers. But what about small businesses?

A third of eSMBs have dived in and established a social media presence, with the social media tools of choice being used by the 34% of social media believers being Facebook (75%), Twitter (47%) and LinkedIn (42%).

Among social media users, 85% cite benefits to their business, with 57% saying they are attracting new customers via social media. Just under half (49%) said it helped them explain their products and services in new ways and just over half (51%) said it helped put a ‘human face’ to their business.

The success of social media using SMBs in attracting new customers must be an eye opener for those companies which are not; these results also demonstrate that the “softer” perception building elements of social media tools are not lost on savvy eSMBs.

SMBs need to think about how social media fits into their online strategy and seek advice where necessary to integrate social media tools with their existing online investments to ensure success.

With Facebook in Australia now the third largest online brand behind Google and Ninemsn, the results are not that surprising. Businesses that ignore the growing trend of social media should do so at their own peril. But ask yourself... “Are my competitors also ignoring social media?” Not likely.

Engagement with consumers has to give a business a return on investment at some point.

Thirty four per cent of SMBs online use social media, and a further 15 per cent said in the survey they planned to include it in their online strategy in future.

Advertising 101: Everyone Needs to Know the Basics.

To succeed, entrepreneurs must develop a base of satisfied customers. Advertising programs are the key to attracting customers and this article explains some advertising basics that will get you started.

Wondering how to start advertising a business? Before you start advertising, be sure you understand the fundamentals of advertising.

Interestingly, some small business owners never tap into the power of advertising to grow their business.

At the same time, other business owners assume that advertising will solve all of their customer acquisition challenges.

Here, explained in simple terms, we discuss what advertising can and cannot do for your business.

What Advertising Can Do For Your Business:

•   Remind customers and prospects about the benefits of your product or service
•   Establish and maintain your distinct identity
•   Enhance your reputation
•   Encourage existing customers to buy more of what you sell
•   Attract new customers and replace lost ones
•   Slowly build sales to boost your bottom line
•   Promote your business to customers, investors and others

What Advertising Cannot Do For Your Business:

•   Create an instant customer base
•   Cause an immediate sharp increase in sales
•   Solve cash flow or profit problems
•   Substitute for poor or indifferent customer service
•   Sell useless or unwanted products or services

Now that you understand how advertising can affect your business, it's time to take the next step and develop an advertising plan.

Remember to experiment when you advertise. If an advertisement works, do more of it. If it doesn't, tweak the advertising plan and try again.

What is Shared Marketing?

Ok, what is Shared Marketing? We can summarise this to the simple mission statement that defines why we are here. 

Our mission is to provide organisations of every size with their own professional “marketing team” by allowing businesses to share marketing resources for mutual benefit.

Its a simple concept really, we understand through speaking to many small to medium enterprises that affording your own marketing team is just not possible. Certainly in this climate, but also even when the financial climate is good.

You might have a marketing person, but then they don't have graphics ability, so you have to outsource to a graphic designer at an extra cost.

The other thing is, does your marketing person have the depth of experience that we offer as a group?

This is what you get when you join Shared marketing. For a monthly membership, we bring proven experts in graphic design, senior business management, marketing, advertising and branding.

It works... we know it does. Come and check us out at www.sharedmarketing.com.au.

Marketing Against the Major Chains

So how do you compete with a major pizza juggernaut like Pizza Hut or Domino’s?

Hit them right between their eyes...
That's what Anthony's Pizza and Pasta did in Denver, Colorada recently for a transit and outdoor campaign.

Like Lowe’s and Home Depot squeezing out the local hardware stores, Domino’s and Pizza Hut have been moving in on the local pizza establishments for years.

Unless you have a few stores in your chain, good luck trying to compete without cutting prices.

 The message you promote is the key.

Marketing Campaign Using Humour

One major retail chain, released a video recently of a man who gives his wife a vacuum for an anniversary gift. Not pleased, she promptly escorts him to a doghouse where . . . well you do have to go watch it, very funny but the message from the company is there but subtle

But this video, which was forwarded and Twittered across the nation, is so entertaining that when you learn that it was produced by JCPenney, only the most hard-hearted consumer could care that they have basically been watching a commercial