Sunday, September 12, 2010

Marketing Campaign Using Humour



One major retail chain, released a video recently of a man who gives his wife a vacuum for an anniversary gift. Not pleased, she promptly escorts him to a doghouse where . . . well you do have to go watch it, very funny but the message from the company is there but subtle

But this video, which was forwarded and Twittered across the nation, is so entertaining that when you learn that it was produced by JCPenney, only the most hard-hearted consumer could care that they have basically been watching a commercial

No comments:

Post a Comment